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Insights on Google CSS & E-commerce Growth

Your source for the latest tips, trends and guides on Shopping Ads and digital retail.

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What Is Google CSS (Comparison Shopping Service)?

Learn how Google CSS works, why it was created, and how switching to a certified partner can cut CPCs by up to 20%, boost visibility, and improve your ROAS.

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How to Optimize Your Google Shopping Campaigns in 2025

Learn how to set up, structure, and scale your Google Shopping campaigns in 2025 – from CSS partnerships and product feeds to bidding strategies and remarketing tactics.

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How to Become a Google CSS Partner

Explore what it takes to qualify as a Google CSS Partner, what benefits it unlocks—including up to 20% lower CPC—and whether it’s better to build your own CSS or partner with a provider like Acsser.

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Does Changing Your CSS Partner Affect Click-Through Rate?

We explain how CSS switching impacts CTR—why it usually doesn’t, what factors truly matter, and why the benefits of a CSS partner still outweigh minor visual changes.

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What Is Google Shopping and How a CSS Partnership Boosts Results

Learn how Google Shopping works, how a CSS partnership can lower your ad costs by 20%, and why switching from Google’s own CSS could instantly improve your visibility and ROI.